There’s an old adage in marketing: “Show Me, Don’t Tell Me.” In today’s world of fragmented media options and shorter-than-ever attention spans, capturing and maintaining audience attention is more challenging than it’s ever been. …

As the newest addition here at SBA, I was asked to blog about something interesting to me with regards to advertising and marketing communications. I’d be happy to! What I am here to discuss …

You’re probably aware (or maybe not if it’s implemented properly) that AI and machine learning are studying your every move while you are online and even while you are offline. As users of technology, …

Travelers of today no longer rely on travel agents or magazines to decide where to go on their next getaway. Travelers are tapping into digital and social media to give them unique perspective and inspiration …

If you’ve been on social media at all, at one point or another we’ve all been persuaded into making a purchase or watch a movie that our favorite Influencer talked about (whether you want …

SBA has been working with tourist boards, international airlines, hotels & resorts, and tour operators for over 25 years. In that time, the industry has gone through many changes and evolutions, but nothing has …

Developing marketing strategies for clients across various industries, from travel destinations to complex financial products, I’ve learned that it is often the affluent customer that brands are eager to reach rather than more traditional …

Cooperative (co-op) marketing campaigns - what are they? Co-op campaigns are the joining of forces between at least two businesses, sharing the costs and the space of the marketing campaign. This is a great …

The Market crash of 2008 seems like a distant memory to many in financial services companies, but it put a huge dent in the public’s trust of the industry. A mistrust that in a …

We’ve all just learned a real-time lesson that social media has the potential to impact the market in ways the financial services industry previously thought improbable. When I initially set out to write about social media …