Latest in: Marketing

Sensible Sponsorships

As the newest addition here at SBA, I was asked to blog about something interesting to me with regards to advertising and marketing communications. I’d be happy to! What I am here to discuss …
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July 7, 2022

AI and Machine Learning: Essential Marketing Tools

You’re probably aware (or maybe not if it’s implemented properly) that AI and machine learning are studying your every move while you are online and even while you are offline. As users of technology, …
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June 22, 2022

Digital Travel in the Online Space

Travelers of today no longer rely on travel agents or magazines to decide where to go on their next getaway. Travelers are tapping into digital and social media to give them unique perspective and inspiration …
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August 27, 2021

Influencer Marketing for Financial Services

If you’ve been on social media at all, at one point or another we’ve all been persuaded into making a purchase or watch a movie that our favorite Influencer talked about (whether you want …
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May 26, 2021

How to Win Over the COVID-Conscious Traveler

SBA has been working with tourist boards, international airlines, hotels & resorts, and tour operators for over 25 years. In that time, the industry has gone through many changes and evolutions, but nothing has …
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May 17, 2021

Targeting the Affluent Customer

Developing marketing strategies for clients across various industries, from travel destinations to complex financial products, I’ve learned that it is often the affluent customer that brands are eager to reach rather than more traditional …
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May 13, 2021

Co-op Marketing Campaigns

Cooperative (co-op) marketing campaigns - what are they? Co-op campaigns are the joining of forces between at least two businesses, sharing the costs and the space of the marketing campaign. This is a great …
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April 16, 2021

Strategies for Building Customer Trust for Financial Services

The Market crash of 2008 seems like a distant memory to many in financial services companies, but it put a huge dent in the public’s trust of the industry. A mistrust that in a …
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March 30, 2021

Social Media for Financial Services

We’ve all just learned a real-time lesson that social media has the potential to impact the market in ways the financial services industry previously thought improbable. When I initially set out to write about social media …
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February 8, 2021

Search Marketing Demystified

Nowadays, one of the first things we do when we’re curious about something is to Google search the subject matter. We then tend to click on the first few links because we trust Google …
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August 18, 2020

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