When was the last time you bought a magazine? Or a newspaper?  The world of advertising I learned about in university, of billboards and metro posters and glossy, full page magazine ads, has been …

In video games, there’s the concept of a side quest: a smaller, mini task in the midst of the game’s larger storyline. While sometimes the side quest is simply just a game, oftentimes it …

Most years at SB&A we have written about the trends we expect to see emerging in the year ahead. This year, instead, I’d like to write about what I saw emerge in 2023. While …

As an art director, I keep an eye on work being made by my peers. I’m always excited to see a good rebrand, or a fun new campaign. But lately, using the word “new” …

“Never put off till tomorrow what you can do day after tomorrow just as well,” Mark Twain I have known for a while that my time was coming up to contribute to the SBA …

Over the years, we’ve responded to many RFPs and dreamed up creative work to fit so many different styles, budgets, and desires. A project with a new client always poses a challenge in that …

Over the years, we’ve responded to many RFPs and dreamed up creative work to fit so many different styles, budgets, and desires. An RFP always poses a challenge in that you’re developing creative for …

It’s award season in the Advertising and Design world and I was recently at a gala dedicated to recognizing the best creative work for the Financial Services industry. I’m happy to report that in …

SBA has been working with tourist boards, international airlines, hotels & resorts, and tour operators for over 25 years. In that time, the industry has gone through many changes and evolutions, but nothing has …

“Fortes fortuna adiuvat” is a Latin phase which means “Fortune favors the bold” and is generally understood to mean that those who are willing to take risks will be rewarded with great results. While …