In video games, there’s the concept of a side quest: a smaller, mini task in the midst of the game’s larger storyline. While sometimes the side quest is simply just a game, oftentimes it …

Most years at SB&A we have written about the trends we expect to see emerging in the year ahead. This year, instead, I’d like to write about what I saw emerge in 2023. While …

As an art director, I keep an eye on work being made by my peers. I’m always excited to see a good rebrand, or a fun new campaign. But lately, using the word “new” …

“Never put off till tomorrow what you can do day after tomorrow just as well,” Mark Twain I have known for a while that my time was coming up to contribute to the SBA …

Over the years, we’ve responded to many RFPs and dreamed up creative work to fit so many different styles, budgets, and desires. A project with a new client always poses a challenge in that …

Over the years, we’ve responded to many RFPs and dreamed up creative work to fit so many different styles, budgets, and desires. An RFP always poses a challenge in that you’re developing creative for …

It’s award season in the Advertising and Design world and I was recently at a gala dedicated to recognizing the best creative work for the Financial Services industry. I’m happy to report that in …

SBA has been working with tourist boards, international airlines, hotels & resorts, and tour operators for over 25 years. In that time, the industry has gone through many changes and evolutions, but nothing has …

“Fortes fortuna adiuvat” is a Latin phase which means “Fortune favors the bold” and is generally understood to mean that those who are willing to take risks will be rewarded with great results. While …

Infographics or “Data Visualization” seem so contemporary, so of the moment and recently arrived, that it’s surprising they’ve been around as long as printed newspapers. Longer if you count Egyptian hieroglyphics and the cave …