Latest in: Design

The Side Hustle Side Quest

In video games, there’s the concept of a side quest: a smaller, mini task in the midst of the game’s larger storyline. While sometimes the side quest is simply just a game, oftentimes it …
gravatar
 · 
March 27, 2024

Visual Trends: A 2023 Recap

Most years at SB&A we have written about the trends we expect to see emerging in the year ahead. This year, instead, I’d like to write about what I saw emerge in 2023. While …
gravatar
 · 
February 21, 2024

Is A.I. Going to Take My Job?

There’s a lot of talk about A.I. at the moment and it can all feel a little overwhelming–maybe even boring. I don’t want to add to the ever-growing pile of A.I.-anxiety…but I have to …
gravatar
 · 
September 6, 2023

Mood-Bored

As an art director, I keep an eye on work being made by my peers. I’m always excited to see a good rebrand, or a fun new campaign. But lately, using the word “new” …
gravatar
 · 
April 27, 2023

Design Ethics: Design For All?

I started my first year of college in 2006. I’d taken a bit of a stab in the dark and chosen Visual Communications, or graphic design, as my degree course. I chose graphic design …
gravatar
 · 
September 27, 2022

Infographic Or Data Visualization

One of the most exciting challenges designers face in an increasingly data-rich world is how to translate data so that it can be easily understood by a wide audience. The ways we collect data …
gravatar
 · 
July 6, 2021

Branding in a Digital World

We’re always online somehow. You’re probably reading this on your phone right now. If you’re online, then so are your customers, and it’s important for your business to have an online presence as well. …
gravatar
 · 
June 14, 2021

Design Ethics: Sustainability in Design

Sustainability is trending across all industries right now–from food to fashion to technology. It’s a buzz word and marketing differentiator for many brands. You can’t read an article, listen to the radio or scroll …
gravatar
 · 
April 30, 2021

Ageism in Design

I have recently discovered that I’m now part of the 1% - not the one with the yachts, private planes, and international villas, but the group of creatives & designers over 60 currently still …
gravatar
 · 
March 28, 2021

How to Know When Your Brand Needs a Redesign

A rebrand is always tempting. A shiny new logo...some bright colors...a fun write up in AdAge praising your fresh look...It’s definitely an alluring idea. But it’s not always necessary. As the saying goes, “if …
gravatar
 · 
February 22, 2021

© 2024 Soubriet Byrne & Associates, Inc.