What is it, and why is it important? Viewability is simply a digital advertising metric that reports on impressions that are seen by humans. An impression is considered viewable when it has appeared on …

What’s the big difference??? A lot of people confuse SEO and SEM, they both sound like the same thing but they are two very different approaches to becoming visible on search engine results pages. …

I am a first generation Asian American in the United States. Born and bred in New York City. My parents are immigrants from China. Like the typical Asian parent, they wanted me to get …

Tourism often brings in millions of dollars in revenue for some countries, but many of them don’t have advertising dollars to support that. As an advertiser, it feels like an overwhelming task to secure …

Travelers of today no longer rely on travel agents or magazines to decide where to go on their next getaway. Travelers are tapping into digital and social media to give them unique perspective and inspiration …

If you’ve been on social media at all, at one point or another we’ve all been persuaded into making a purchase or watch a movie that our favorite Influencer talked about (whether you want …

I think it is an understatement to say that 2020 was a challenging year for everyone. The digital landscape had to evolve to accommodate the way users consumed media and how much of it. …

No cookie for you! Early this year, Google released a statement to phase out the support of third-party cookies in Chrome within two years. It means all major browsers like Google Chrome, Firefox and Safari …

An RFP (Request for Proposal) is an important document that allows buyers and planners to identify the right media partners to promote your brands messaging. This process is very much like a dating profile. …

As I’m sure you already know, the world is in the midst of a pandemic. The uncertainty is overwhelming and with news changing daily, nobody knows what tomorrow will bring. Not only is most …