Written by: Philip Byrne
The travel industry is facing familiar, frustrating headwinds. A recent New York Times op-ed laid bare the harsh realities facing transatlantic travel this summer: soaring jet fuel prices and complex geopolitical situations have combined …
AI is phenomenal at removing the friction of labor. It can draft emails, organize spreadsheets, and generate clean syntax in seconds. It has made "work" efficient. But there’s a dangerous trap here: we are …
Right now, every financial services firm is facing massive pressure to automate. "Use AI to scale your content," the gurus say. "Let algorithms write your ads and design your visuals." And for mass-market, high-volume …
A few years back, SB&A proposed developing an AI travel-planning tool based on existing content from the Korea Tourism Organization website and insights learned from our 2022 “Travel to Korea Begins Again”. We suggested …
Feeling a little antsy about AI swooping in and taking over? Heard the whispers, maybe even some shouts, about robots stealing our creativity? Well, what if we flipped the script entirely? What if AI …
“Very little creativity. It was a bad year for ads.” That was how Mike Hale, the TV critic from the New York Times, summarized his take of this years Super Bowl ads. But his …
In the dynamic and ever-evolving landscape of the advertising industry, a novel approach is being adopted by smaller creative agencies that is truly driving their success – collaboration. By uniting with other creatives, such …
What are the challenges and opportunities for advertisers? In the ever-evolving landscape of digital advertising, a seismic shift is on the horizon as Google considers bidding farewell to third-party cookies. These small pieces of …
You’re probably aware (or maybe not if it’s implemented properly) that AI and machine learning are studying your every move while you are online and even while you are offline. As users of technology, …
It’s award season in the Advertising and Design world and I was recently at a gala dedicated to recognizing the best creative work for the Financial Services industry. I’m happy to report that in …