“Very little creativity. It was a bad year for ads.” That was how Mike Hale, the TV critic from the New York Times, summarized his take of this years Super Bowl ads. But his …

In the dynamic and ever-evolving landscape of the advertising industry, a novel approach is being adopted by smaller creative agencies that is truly driving their success – collaboration. By uniting with other creatives, such …

What are the challenges and opportunities for advertisers? In the ever-evolving landscape of digital advertising, a seismic shift is on the horizon as Google considers bidding farewell to third-party cookies. These small pieces of …

You’re probably aware (or maybe not if it’s implemented properly) that AI and machine learning are studying your every move while you are online and even while you are offline. As users of technology, …

It’s award season in the Advertising and Design world and I was recently at a gala dedicated to recognizing the best creative work for the Financial Services industry. I’m happy to report that in …

“Fortes fortuna adiuvat” is a Latin phase which means “Fortune favors the bold” and is generally understood to mean that those who are willing to take risks will be rewarded with great results. While …

The Market crash of 2008 seems like a distant memory to many in financial services companies, but it put a huge dent in the public’s trust of the industry. A mistrust that in a …

I’ve been doing a lot of thinking these days about where our business and the advertising and marketing sector as a whole is headed in the next few years. The events of this year …

Do you remember when flying all over the world was a thing? We do. All this lockdown stuff has us reminiscing for that time, not so long ago, when getting from A to B …

Right after the market crash of 2008, billions of dollars held by investors had still not returned to the market and was parked in CDs or money market accounts, earning little or no interest. …