Written by: Philip Byrne

As Cookies Crumble…

What are the challenges and opportunities for advertisers? In the ever-evolving landscape of digital advertising, a seismic shift is on the horizon as Google considers bidding farewell to third-party cookies. These small pieces of …
gravatar
 · 
January 11, 2024

AI and Machine Learning: Essential Marketing Tools

You’re probably aware (or maybe not if it’s implemented properly) that AI and machine learning are studying your every move while you are online and even while you are offline. As users of technology, …
gravatar
 · 
June 22, 2022

Creative vs. Compliance

It’s award season in the Advertising and Design world and I was recently at a gala dedicated to recognizing the best creative work for the Financial Services industry. I’m happy to report that in …
gravatar
 · 
September 27, 2021

Breakthrough Creative

“Fortes fortuna adiuvat” is a Latin phase which means “Fortune favors the bold” and is generally understood to mean that those who are willing to take risks will be rewarded with great results. While …
gravatar
 · 
May 12, 2021

Strategies for Building Customer Trust for Financial Services

The Market crash of 2008 seems like a distant memory to many in financial services companies, but it put a huge dent in the public’s trust of the industry. A mistrust that in a …
gravatar
 · 
March 30, 2021

The New Future of Advertising

I’ve been doing a lot of thinking these days about where our business and the advertising and marketing sector as a whole is headed in the next few years. The events of this year …
gravatar
 · 
October 30, 2020

Blast from the Past: Finnair–Missed Connections

Do you remember when flying all over the world was a thing? We do. All this lockdown stuff has us reminiscing for that time, not so long ago, when getting from A to B …
gravatar
 · 
July 16, 2020

Blast from the Past: 2009 TV Spot for Sector SPDRs

Right after the market crash of 2008, billions of dollars held by investors had still not returned to the market and was parked in CDs or money market accounts, earning little or no interest. …
gravatar
 · 
May 13, 2020

It’s Time For The Little Guys To Shine

It’s no surprise that the current situation with Covid 19 and the nose dive in the economy will lead to challenges for the advertising industry. The market crash of 2008 lead to a 13% …
gravatar
 · 
May 1, 2020

Financial Services Marketing in Uncertain Times.

There is nothing that drives volatility in the market more than uncertainty. The unknowns that surround the Coronavirus, the potential of an oil war between OPEC and Russia and an overall feeling that the …
gravatar
 · 
March 24, 2020

© 2024 Soubriet Byrne & Associates, Inc.