Written by: Kierston Kamps

How to Win Over the COVID-Conscious Traveler

SBA has been working with tourist boards, international airlines, hotels & resorts, and tour operators for over 25 years. In that time, the industry has gone through many changes and evolutions, but nothing has …
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May 17, 2021

Targeting the Affluent Customer

Developing marketing strategies for clients across various industries, from travel destinations to complex financial products, I’ve learned that it is often the affluent customer that brands are eager to reach rather than more traditional …
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May 13, 2021

Social Media for Financial Services

We’ve all just learned a real-time lesson that social media has the potential to impact the market in ways the financial services industry previously thought improbable. When I initially set out to write about social media …
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February 8, 2021

Separate Creative & Media Agencies Should Be A Thing Of The Past

Virtually every industry is having the same conversation - what will change in a post-pandemic world? As it relates to Advertising Agencies, much has been discussed on the changes that need to be made …
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August 27, 2020

Developing Agency-Client Relationships

Someone told me years ago that 'meeting with your advertising agency should be the best part of your day.' This really stuck with me, guiding my path as an account executive at SBA. As …
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May 22, 2020

Financial Services Companies–It’s Time To Get Creative!

Marketing financial services products like ETF funds, mutual funds, and annuities pose their own unique set of challenges - they don’t always solve a known problem for investors and often compete on very technical …
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April 18, 2020

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