services
When you partner with SB&A, you join forces with a seasoned team of professionals with extensive experience in disciplines ranging from branding, design, campaign execution, media planning and buying, and everything in between. Every member of our team collaborates to develop innovative and results-driven ideas and strategies.
We have your back, and our account service backs it up. Our goal is to be invaluable and always in your corner.
Why Our Model Works for You
Better Outcomes
By hand-picking the right talent for the job, we ensure a more effective approach that drives real, measurable results.
Cost Effective & Efficient
You only pay for the talent you need, when you need it. Our nimble and agile teams allow for a shorter and more streamlined get-to-market plan, saving you both time and money.
Integrated Expertise
Our creative and media teams work together seamlessly, ensuring your brand message is consistent and powerful across all channels.
Our Creative
Our creativity brings clarity to complex ideas through campaigns as inspiring as the brands themselves.
As a creative agency that has been serving the needs of clients for over 25 years and with a strong focus on digital media, SB&A has built a reputation for its expertise in creating innovative and engaging content across various platforms.
From creating brand awareness campaigns, image campaigns, or tactical ROI-driven campaigns, our team of talented and experienced designers, writers, editors, and strategists are dedicated to delivering solutions across multiple platforms. We’ve developed display ads, social media content, OOH, immersive experiences, apps, websites, and videos that are creatively dynamic and drive results.
We achieve this by having a fully integrated creative and media team. There are no silos at SB&A. Our designers and writers have a deep understanding of paid media, and our media strategists understand how different creative solutions can dovetail into effective campaign strategies to drive connections with the audience.
Through its integrated approach, SB&A can provide clients with comprehensive creative solutions that not only look great but also deliver measurable results. See examples of our work here.
Our Media Strategy
Our media strategy moves the needle, and our pinpoint accuracy makes every word count — we take messages beyond the medium.
Media Services
Our AI-Enhanced Media Services are designed to help your brand connect with the right audience at the right time, across all relevant channels. We leverage deep data, technology, and strategic expertise to create impactful media campaigns that drive measurable results. We relentlessly optimize campaigns by unifying data across the ad-tech stack (The Trade Desk) and applying infrastructure know-how to overweight high-performing placements, target effective opportunities, and broadly drive out waste.
Media Planning and Buying
We develop and execute strategic media plans that align with your business objectives. Our approach includes identifying the most effective channels, platforms, and partners to reach your target audience. We handle all aspects of media buying, ensuring optimal placement and cost efficiency for your campaigns.
Optimization and Performance
We don't just set and forget your campaigns. Our team continuously monitors and optimizes your media buys in real-time to maximize performance. We make data-driven adjustments to bidding, targeting, and creative assets to ensure you're getting the best possible return on your investment.
Detailed Reporting and Dashboards
Gain full transparency into your media performance with our detailed reporting and custom dashboards. We provide a clear, easy-to-understand overview of key metrics, campaign progress, and insights, allowing you to track your success and make informed decisions. View a sample here.
Media Research and Analysis – 1st and 3rd Party Data
Unlock the full potential of your data with our comprehensive research and analysis services. We go beyond your owned data, integrating first-party data with third-party data to create a complete picture of your audience. This approach allows us to gain a deeper understanding of your customers and their behaviors, build highly effective audience segments, personalize messaging, and refine your media strategy for maximum impact.
Data and Analytics
We transform raw data into actionable insights. Our data and analytics services involve collecting, analyzing, and interpreting campaign data to provide performance analytics and guide smarter decision-making. We build custom dashboards that visualize key metrics and help you understand the "why" behind your results.
Digital Media and Targeting
Harness the full potential of the digital landscape. We use advanced ad technologies and platforms to execute precise digital media campaigns. Our targeting strategies go beyond basic demographics, leveraging behavioral, contextual, and intent-based data to reach your ideal customers with hyper-relevant messages.
Traditional Media
Don't overlook the power of traditional channels. We provide strategic planning and buying for traditional media, including TV, radio, print, and out-of-home advertising. We integrate these channels into a holistic media strategy to ensure your brand has a strong presence across all touchpoints.
AI-Based Bidding Strategies
We leverage cutting-edge AI and machine learning, including direct access to The Trade Desk, to manage your bidding strategies. Our AI-powered algorithms analyze a vast array of signals in real-time, optimizing bids to ensure your ads are shown to the right people at the right price. This strategic approach maximizes your conversions and return on investment.
Search Marketing
Dominate the search results and capture high-intent customers with our comprehensive search marketing services.
Keyword Competition Analysis
Stay ahead of the competition with our in-depth keyword analysis. We identify high-value keywords, analyze your competitors' strategies, and uncover opportunities to dominate your niche. This strategic approach ensures your search campaigns are built on a solid foundation of data and insights.
Strategic Planning and Insights
We don't just bid on keywords; we build a strategic search presence. Our team develops a comprehensive search marketing plan, providing insights on keyword selection, ad copy, landing page optimization, and overall campaign structure to drive sustained growth.
Paid Social Media
Connect and engage with your audience on the platforms they love. Our paid social media services help you build brand awareness, drive traffic, and generate leads through targeted advertising.
Audience Research
We conduct extensive audience research to identify and understand your target demographic on social media. We create detailed audience profiles, leveraging platform data and your insights to ensure your ads are seen by the people most likely to convert.
Analytics, Performance Tracking, and Reporting
Track the success of your campaigns with clarity and precision. We provide detailed analytics, performance tracking, and reporting, giving you a clear view of your campaign's effectiveness. We analyze key metrics and provide actionable insights to continuously improve your media presence.
