Latest in: Marketing

Search Marketing Demystified

Nowadays, one of the first things we do when we’re curious about something is to Google search the subject matter. We then tend to click on the first few links because we trust Google …
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August 18, 2020

5 Key Elements for an Effective RFP

An RFP (Request for Proposal) is an important document that allows buyers and planners to identify the right media partners to promote your brands messaging. This process is very much like a dating profile. …
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July 14, 2020

Optimizing Your Digital Media

Ok, so your client finally approved your media plan, and you’ve trafficked all your ads. You feel a huge weight lifted off your shoulders because everything went according to plan. Sorry to break it …
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May 13, 2020

How Are Advertisers Spending During A Pandemic?

As I’m sure you already know, the world is in the midst of a pandemic. The uncertainty is overwhelming and with news changing daily, nobody knows what tomorrow will bring. Not only is most …
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April 24, 2020

Financial Services Companies–It’s Time To Get Creative!

Marketing financial services products like ETF funds, mutual funds, and annuities pose their own unique set of challenges - they don’t always solve a known problem for investors and often compete on very technical …
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April 18, 2020

Financial Services Marketing in Uncertain Times.

There is nothing that drives volatility in the market more than uncertainty. The unknowns that surround the Coronavirus, the potential of an oil war between OPEC and Russia and an overall feeling that the …
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March 24, 2020

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