Latest in: Media

As Cookies Crumble…

What are the challenges and opportunities for advertisers? In the ever-evolving landscape of digital advertising, a seismic shift is on the horizon as Google considers bidding farewell to third-party cookies. These small pieces of …
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January 11, 2024

SEM or SEO

What’s the big difference??? A lot of people confuse SEO and SEM, they both sound like the same thing but they are two very different approaches to becoming visible on search engine results pages. …
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November 1, 2023

Small Budget, Impressive Results

Tourism often brings in millions of dollars in revenue for some countries, but many of them don’t have advertising dollars to support that. As an advertiser, it feels like an overwhelming task to secure …
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November 17, 2022

Digital Travel in the Online Space

Travelers of today no longer rely on travel agents or magazines to decide where to go on their next getaway. Travelers are tapping into digital and social media to give them unique perspective and inspiration …
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August 27, 2021

Influencer Marketing for Financial Services

If you’ve been on social media at all, at one point or another we’ve all been persuaded into making a purchase or watch a movie that our favorite Influencer talked about (whether you want …
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May 26, 2021

Targeting the Affluent Customer

Developing marketing strategies for clients across various industries, from travel destinations to complex financial products, I’ve learned that it is often the affluent customer that brands are eager to reach rather than more traditional …
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May 13, 2021

Optimizing your SEO

If you’re looking to learn about or optimize your website’s SEO, then you’re in the right place. In this article, we will go over some basic steps you can take to get more organic …
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March 15, 2021

Social Media for Financial Services

We’ve all just learned a real-time lesson that social media has the potential to impact the market in ways the financial services industry previously thought improbable. When I initially set out to write about social media …
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February 8, 2021

2021 Media Trends

I think it is an understatement to say that 2020 was a challenging year for everyone. The digital landscape had to evolve to accommodate the way users consumed media and how much of it. …
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January 15, 2021

Media Trends 2022

Marketing is always evolving, especially in the digital space. With increasing conversations around privacy, misinformation, and the future of workplaces; expect many dramatic changes in digital media this year. Here are some upcoming trends …
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January 13, 2021

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