What is it, and why is it important? Viewability is simply a digital advertising metric that reports on impressions that are seen by humans. An impression is considered viewable when it has appeared on …

What are the challenges and opportunities for advertisers? In the ever-evolving landscape of digital advertising, a seismic shift is on the horizon as Google considers bidding farewell to third-party cookies. These small pieces of …

What’s the big difference??? A lot of people confuse SEO and SEM, they both sound like the same thing but they are two very different approaches to becoming visible on search engine results pages. …

Tourism often brings in millions of dollars in revenue for some countries, but many of them don’t have advertising dollars to support that. As an advertiser, it feels like an overwhelming task to secure …

Travelers of today no longer rely on travel agents or magazines to decide where to go on their next getaway. Travelers are tapping into digital and social media to give them unique perspective and inspiration …

If you’ve been on social media at all, at one point or another we’ve all been persuaded into making a purchase or watch a movie that our favorite Influencer talked about (whether you want …

Developing marketing strategies for clients across various industries, from travel destinations to complex financial products, I’ve learned that it is often the affluent customer that brands are eager to reach rather than more traditional …

If you’re looking to learn about or optimize your website’s SEO, then you’re in the right place. In this article, we will go over some basic steps you can take to get more organic …

We’ve all just learned a real-time lesson that social media has the potential to impact the market in ways the financial services industry previously thought improbable. When I initially set out to write about social media …

I think it is an understatement to say that 2020 was a challenging year for everyone. The digital landscape had to evolve to accommodate the way users consumed media and how much of it. …