Latest in: Advertising

Being Asian in Advertising

I am a first generation Asian American in the United States. Born and bred in New York City. My parents are immigrants from China. Like the typical Asian parent, they wanted me to get …
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May 23, 2023

Sensible Sponsorships

As the newest addition here at SBA, I was asked to blog about something interesting to me with regards to advertising and marketing communications. I’d be happy to! What I am here to discuss …
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July 7, 2022

Design Ethics: Brand Authenticity

It’s time to get real. Brands and companies are being called on to dig a little deeper. Can they align their consumer-facing messages with their actions behind the scenes? Can they clearly define their …
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December 2, 2021

Creative vs. Compliance

It’s award season in the Advertising and Design world and I was recently at a gala dedicated to recognizing the best creative work for the Financial Services industry. I’m happy to report that in …
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September 27, 2021

Breakthrough Creative

“Fortes fortuna adiuvat” is a Latin phase which means “Fortune favors the bold” and is generally understood to mean that those who are willing to take risks will be rewarded with great results. While …
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May 12, 2021

The New Future of Advertising

I’ve been doing a lot of thinking these days about where our business and the advertising and marketing sector as a whole is headed in the next few years. The events of this year …
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October 30, 2020

Blast from the Past: Finnair–Missed Connections

Do you remember when flying all over the world was a thing? We do. All this lockdown stuff has us reminiscing for that time, not so long ago, when getting from A to B …
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July 16, 2020

Blast from the Past: 2009 TV Spot for Sector SPDRs

Right after the market crash of 2008, billions of dollars held by investors had still not returned to the market and was parked in CDs or money market accounts, earning little or no interest. …
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May 13, 2020

Visual Tonality In Times Of Crisis

Effective marketers know the importance of developing, maintaining, and evolving a brand’s voice. In fact, a Harvard Business Review study concluded that emotional engagement matters more than customer satisfaction and drives brand loyalty. In the same way …
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May 1, 2020

It’s Time For The Little Guys To Shine

It’s no surprise that the current situation with Covid 19 and the nose dive in the economy will lead to challenges for the advertising industry. The market crash of 2008 lead to a 13% …
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May 1, 2020

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