We are SB&A
& more

If you already know us, you know we are a different agency than ten, fifteen, or twenty years ago. We are successful because we are comfortable with change, and that’s what inspired us to update our name to SB&A — that simple new ampersand represents our dynamic team in more ways than one.


& is a symbol of our commitment to collaboration. As an intentionally lean full-service agency, we are proudly the sum of our parts; our core team drives every campaign, and our expertise lies in making the right connections, tailoring each project with hand-picked collaborators and talent.

In short? We build the perfect team for every project.


President & Founder

Philip Byrne


Senior Art Director

Bláthnaid Conroy


Media Director

Angela Hui


Junior Art Director

Niamh Murphy


Account Director

Will Tong

Our core members are assembled from all over the world, and our team has always been based in New York. We are a digital-first agency with a backbone in creative and media services. As a boutique we are proudly nimble, allowing us to stay ahead of the curve while adapting strategies for a range of industries from financial services to packaged goods and travel & tourism clients. There's a reason we were first to integrate things like AI into online campaigns a full year before everyone else: unlike larger agencies, we are light on our feet. 

What sets us apart as an agency? It's the same energy that brings us together as one. We are SB&A, a creative force built specifically for you.

© 2024 Soubriet Byrne & Associates, Inc.