Written by: Bláthnaid Conroy

Visual Trends: A 2023 Recap

Most years at SB&A we have written about the trends we expect to see emerging in the year ahead. This year, instead, I’d like to write about what I saw emerge in 2023. While …
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February 21, 2024

Is A.I. Going to Take My Job?

There’s a lot of talk about A.I. at the moment and it can all feel a little overwhelming–maybe even boring. I don’t want to add to the ever-growing pile of A.I.-anxiety…but I have to …
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September 6, 2023

The Return of the Creative Un-Dead

Over the years, we’ve responded to many RFPs and dreamed up creative work to fit so many different styles, budgets, and desires. A project with a new client always poses a challenge in that …
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October 22, 2022

Design Ethics: Design For All?

I started my first year of college in 2006. I’d taken a bit of a stab in the dark and chosen Visual Communications, or graphic design, as my degree course. I chose graphic design …
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September 27, 2022

Design Ethics: Brand Authenticity

It’s time to get real. Brands and companies are being called on to dig a little deeper. Can they align their consumer-facing messages with their actions behind the scenes? Can they clearly define their …
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December 2, 2021

The Creative Un-Dead

Over the years, we’ve responded to many RFPs and dreamed up creative work to fit so many different styles, budgets, and desires. An RFP always poses a challenge in that you’re developing creative for …
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October 27, 2021

Design Ethics: Sustainability in Design

Sustainability is trending across all industries right now–from food to fashion to technology. It’s a buzz word and marketing differentiator for many brands. You can’t read an article, listen to the radio or scroll …
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April 30, 2021

Alternative Medicine Brewing Company: Branding in Action

Over the course of 2020 we completed an exciting branding project for Mount Vernon-based brewery, Alternative Medicine Brewing Company. We refined their logo, created a whole branding system with marks & icons, developed custom …
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February 22, 2021

2021 Visual Trends

In January 2020, with no idea what lay ahead of us, forecast trendsetter, Rikke Skytte of Denmark, made some eerily prescient remarks at a presentation on sustainable design.  “It’s our humanity and everything related …
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January 15, 2021

Design Ethics: Diversity in Design

I’ve written before about the importance of accessibility in design and becoming “responsible” designers. Why do we need to be responsible? Because, as designers, we facilitate interactions between humans and the world – be …
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August 4, 2020

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