After more than 13 years, this week will be my last at SB&A. It’s hard to believe it’s coming to an end. Over these years, I’ve worked with some of the best people I …

Most years at SB&A we have written about the trends we expect to see emerging in the year ahead. This year, instead, I’d like to write about what I saw emerge in 2023. While …

There’s a lot of talk about A.I. at the moment and it can all feel a little overwhelming–maybe even boring. I don’t want to add to the ever-growing pile of A.I.-anxiety…but I have to …

Over the years, we’ve responded to many RFPs and dreamed up creative work to fit so many different styles, budgets, and desires. A project with a new client always poses a challenge in that …

I started my first year of college in 2006. I’d taken a bit of a stab in the dark and chosen Visual Communications, or graphic design, as my degree course. I chose graphic design …

It’s time to get real. Brands and companies are being called on to dig a little deeper. Can they align their consumer-facing messages with their actions behind the scenes? Can they clearly define their …

Over the years, we’ve responded to many RFPs and dreamed up creative work to fit so many different styles, budgets, and desires. An RFP always poses a challenge in that you’re developing creative for …

Sustainability is trending across all industries right now–from food to fashion to technology. It’s a buzz word and marketing differentiator for many brands. You can’t read an article, listen to the radio or scroll …

Over the course of 2020 we completed an exciting branding project for Mount Vernon-based brewery, Alternative Medicine Brewing Company. We refined their logo, created a whole branding system with marks & icons, developed custom …

In January 2020, with no idea what lay ahead of us, forecast trendsetter, Rikke Skytte of Denmark, made some eerily prescient remarks at a presentation on sustainable design.  “It’s our humanity and everything related …