Written by: Niamh Murphy

The Side Hustle Side Quest

In video games, there’s the concept of a side quest: a smaller, mini task in the midst of the game’s larger storyline. While sometimes the side quest is simply just a game, oftentimes it …
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March 27, 2024

Mood-Bored

As an art director, I keep an eye on work being made by my peers. I’m always excited to see a good rebrand, or a fun new campaign. But lately, using the word “new” …
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April 27, 2023

Branding in a Digital World

We’re always online somehow. You’re probably reading this on your phone right now. If you’re online, then so are your customers, and it’s important for your business to have an online presence as well. …
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June 14, 2021

How to Know When Your Brand Needs a Redesign

A rebrand is always tempting. A shiny new logo...some bright colors...a fun write up in AdAge praising your fresh look...It’s definitely an alluring idea. But it’s not always necessary. As the saying goes, “if …
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February 22, 2021

2022 Visual Trends

Design trends often represent more than just trends or aesthetics: they’re a representation of a culture, of what people want and value. They may change frequently, but that’s because audiences change frequently, and they …
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February 22, 2021

Summer in Review: Design Highs and Lows

This week brought the first day of fall, and with it, the end of summer and the feeling of turning over a new leaf and getting a fresh start. This summer has been tough …
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September 25, 2020

How I Work

My name is Niamh, and I’m SBA’s resident junior art director. I supplement the design team wherever needed: stepping in to storyboard our video projects, offering a new perspective in campaign concepting meetings, and …
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May 29, 2020

Breaking it Down: American Express How-To Videos

American Express has recently undergone a brand refresh, and needed to incorporate that style into their how-to tutorials for their YouTube channel. These videos are intended to be a replacement for long waits on …
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May 4, 2020

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