We’ve been doing a bit of education work here at SB&A lately, and it’s got me thinking about my own educational path.  I was always good at school. Smart? Not so much, but good …

In video games, there’s the concept of a side quest: a smaller, mini task in the midst of the game’s larger storyline. While sometimes the side quest is simply just a game, oftentimes it …

As an art director, I keep an eye on work being made by my peers. I’m always excited to see a good rebrand, or a fun new campaign. But lately, using the word “new” …

We’re always online somehow. You’re probably reading this on your phone right now. If you’re online, then so are your customers, and it’s important for your business to have an online presence as well. …

A rebrand is always tempting. A shiny new logo...some bright colors...a fun write up in AdAge praising your fresh look...It’s definitely an alluring idea. But it’s not always necessary. As the saying goes, “if …

Design trends often represent more than just trends or aesthetics: they’re a representation of a culture, of what people want and value. They may change frequently, but that’s because audiences change frequently, and they …

This week brought the first day of fall, and with it, the end of summer and the feeling of turning over a new leaf and getting a fresh start. This summer has been tough …

My name is Niamh, and I’m SBA’s resident junior art director. I supplement the design team wherever needed: stepping in to storyboard our video projects, offering a new perspective in campaign concepting meetings, and …

American Express has recently undergone a brand refresh, and needed to incorporate that style into their how-to tutorials for their YouTube channel. These videos are intended to be a replacement for long waits on …