We are SB&A, a boutique digital agency in NYC that puts the ampersand in collaborative, integrated media campaigns. We build powerhouse teams precisely for you.


Korea Tourism Organization

A first of its kind, AI-driven, digital advertising campaign encouraging targeted consumers to consider Korea for their next travel adventure.


Sector SPDR ETFs

The world's largest sector ETFs still need to stand out from the competition. We created pre-roll and TV spots to help them do just that.


American Express

We created a whole series of videos to help Amex customers in simple and effective ways. Sometimes it’s easier to just watch and learn.


Switzerland Tourism

How can you hold the beauty and wonder of Switzerland in the palm of your hand? Our mobile-first campaign for Switzerland Tourism helped excited travelers do just that.



It was time to rebrand our agency to be more reflective of who we are and what we stand for. It was a challenge we embraced and we love the final results.


Sector SPDR ETFs

We’re experts at translating complex investment strategies into compelling creative and actionable messaging. Our strategic media planning and buying does the rest.


Alternative Medicine Brewing Company

This NY-based brewery needed a brand identity that reflected their craft. We created a comprehensive brand system bringing the brewery to life and showcasing the high quality of their product.



Launching an airline with a unique all Aisle Class cabin, we created an ownable look and feel for BermudAir guests to go from aisle to isle.


American Express

Looking for an easy gift idea? It’s just a click away.


Sector SPDR ETFs

We used a fresh and bold look to entice investors to look at the stock market in a new way.


Yonkers Film Festival

The Yonkers Film Festival wanted to refresh their brand and logo. The possibilities were endless.

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