Infographics or “Data Visualization” seem so contemporary, so of the moment and recently arrived, that it’s surprising they’ve been around as long as printed newspapers. Longer if you count Egyptian hieroglyphics and the cave …

A rebrand is always tempting. A shiny new logo...some bright colors...a fun write up in AdAge praising your fresh look...It’s definitely an alluring idea. But it’s not always necessary. As the saying goes, “if …

Design trends often represent more than just trends or aesthetics: they’re a representation of a culture, of what people want and value. They may change frequently, but that’s because audiences change frequently, and they …

Over the course of 2020 we completed an exciting branding project for Mount Vernon-based brewery, Alternative Medicine Brewing Company. We refined their logo, created a whole branding system with marks & icons, developed custom …

In January 2020, with no idea what lay ahead of us, forecast trendsetter, Rikke Skytte of Denmark, made some eerily prescient remarks at a presentation on sustainable design.  “It’s our humanity and everything related …

The global pandemic has changed the way we operate, including how we run businesses, educate children, socialize with friends – it’s changed the way we live our lives. One thing that has become really …

This week brought the first day of fall, and with it, the end of summer and the feeling of turning over a new leaf and getting a fresh start. This summer has been tough …

Virtually every industry is having the same conversation - what will change in a post-pandemic world? As it relates to Advertising Agencies, much has been discussed on the changes that need to be made …

Beginning in the late 1940s, after the trauma of World War II, American designers introduced us to Optimistic Design. They began to intentionally intertwine work and play, resulting in designs characterized by innovation and …

Effective marketers know the importance of developing, maintaining, and evolving a brand’s voice. In fact, a Harvard Business Review study concluded that emotional engagement matters more than customer satisfaction and drives brand loyalty. In the same way …