Written by: Philip Byrne

Breakthrough Creative

“Fortes fortuna adiuvat” is a Latin phase which means “Fortune favors the bold” and is generally understood to mean that those who are willing to take risks will be rewarded with great results. While …
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May 12, 2021

Strategies for Building Customer Trust for Financial Services

The Market crash of 2008 seems like a distant memory to many in financial services companies, but it put a huge dent in the public’s trust of the industry. A mistrust that in a …
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March 30, 2021

The New Future of Advertising

I’ve been doing a lot of thinking these days about where our business and the advertising and marketing sector as a whole is headed in the next few years. The events of this year …
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October 30, 2020

Blast from the Past: Finnair–Missed Connections

Do you remember when flying all over the world was a thing? We do. All this lockdown stuff has us reminiscing for that time, not so long ago, when getting from A to B …
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July 16, 2020

Blast from the Past: 2009 TV Spot for Sector SPDRs

Right after the market crash of 2008, billions of dollars held by investors had still not returned to the market and was parked in CDs or money market accounts, earning little or no interest. …
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May 13, 2020

It’s Time For The Little Guys To Shine

It’s no surprise that the current situation with Covid 19 and the nose dive in the economy will lead to challenges for the advertising industry. The market crash of 2008 lead to a 13% …
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May 1, 2020

Financial Services Marketing in Uncertain Times.

There is nothing that drives volatility in the market more than uncertainty. The unknowns that surround the Coronavirus, the potential of an oil war between OPEC and Russia and an overall feeling that the …
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March 24, 2020

Acid+All 2006 Integrated B2B Campaign.

All the stress of 2020 was enough to give anyone a major case of heart burn. And that got us thinking about a great B2B campaign we did back in 2006. A small start-up …
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January 14, 2020

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