What is it, and why is it important? Viewability is simply a digital advertising metric that reports on impressions that are seen by humans. An impression is considered viewable when it has appeared on …

What are the challenges and opportunities for advertisers? In the ever-evolving landscape of digital advertising, a seismic shift is on the horizon as Google considers bidding farewell to third-party cookies. These small pieces of …

What’s the big difference??? A lot of people confuse SEO and SEM, they both sound like the same thing but they are two very different approaches to becoming visible on search engine results pages. …

No cookie for you! Early this year, Google released a statement to phase out the support of third-party cookies in Chrome within two years. It means all major browsers like Google Chrome, Firefox and Safari …