A rebrand is always tempting. A shiny new logo...some bright colors...a fun write up in AdAge praising your fresh look...It’s definitely an alluring idea. But it’s not always necessary. As the saying goes, “if …
Design trends often represent more than just trends or aesthetics: they’re a representation of a culture, of what people want and value. They may change frequently, but that’s because audiences change frequently, and they …
This week brought the first day of fall, and with it, the end of summer and the feeling of turning over a new leaf and getting a fresh start. This summer has been tough …
I’ve written before about the importance of accessibility in design and becoming “responsible” designers. Why do we need to be responsible? Because, as designers, we facilitate interactions between humans and the world – be …
Beginning in the late 1940s, after the trauma of World War II, American designers introduced us to Optimistic Design. They began to intentionally intertwine work and play, resulting in designs characterized by innovation and …
My name is Niamh, and I’m SBA’s resident junior art director. I supplement the design team wherever needed: stepping in to storyboard our video projects, offering a new perspective in campaign concepting meetings, and …
American Express has recently undergone a brand refresh, and needed to incorporate that style into their how-to tutorials for their YouTube channel. These videos are intended to be a replacement for long waits on …