Latest in: Design

2022 Visual Trends

Design trends often represent more than just trends or aesthetics: they’re a representation of a culture, of what people want and value. They may change frequently, but that’s because audiences change frequently, and they …
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February 22, 2021

Summer in Review: Design Highs and Lows

This week brought the first day of fall, and with it, the end of summer and the feeling of turning over a new leaf and getting a fresh start. This summer has been tough …
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September 25, 2020

Design Ethics: Diversity in Design

I’ve written before about the importance of accessibility in design and becoming “responsible” designers. Why do we need to be responsible? Because, as designers, we facilitate interactions between humans and the world – be …
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August 4, 2020

Optimistic Design

Beginning in the late 1940s, after the trauma of World War II, American designers introduced us to Optimistic Design. They began to intentionally intertwine work and play, resulting in designs characterized by innovation and …
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June 26, 2020

How I Work

My name is Niamh, and I’m SBA’s resident junior art director. I supplement the design team wherever needed: stepping in to storyboard our video projects, offering a new perspective in campaign concepting meetings, and …
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May 29, 2020

Breaking it Down: American Express How-To Videos

American Express has recently undergone a brand refresh, and needed to incorporate that style into their how-to tutorials for their YouTube channel. These videos are intended to be a replacement for long waits on …
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May 4, 2020

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