Sector SPDR ETFs wanted to highlight the ways specific indicators (like the price of oil or interest rates) could impact an entire sector. Depending on an investor's outlook of the indicator, investing in the Sector ETF could minimize single stock risk while still taking advantage of the trend. All of this needed to be communicated in a 15 second spot – and without a voice over, no less. We leveraged the look and feel from Sector SPDR ETFs spots we developed in 2019 and 2020 and told the story through visuals that integrated dynamic text.
Motion Design: PlusOne