The majority of investors view the market through the lens of what is called “Size and Style” by dividing the market into Small Cap, Mid Cap and Large Cap stocks. We wanted to convince them to turn the page on this old way of investing by showing them the next chapter in investing – to view the market through the lens of sectors, which is far more accurate and relevant.
We developed a bold new look that was smart, fresh, sophisticated and unconventional for the Financial Services industry.
The cross-platform campaign — TV, Digital, Print and OOH — was a major launch for the new creative and shed light on underlying indicators that have sweeping effects across entire sectors.
Motion Design: PlusOne