CLIENT / PROJECT
Switzerland Tourism
2025 North America Immersive Campaign
OVERVIEW
During our ideation process for Switzerlands 2025 campaign, we kept several pillars at the forefront of our minds. Our idea must fulfill all these pillars to be successful.
Creative: We need to stand out amidst a sea of media and other distractions facing every consumer. In fact, we sought to come up with an idea that would convince consumers to put down their phone and truly experience what Switzerland has to offer.
Flexible: This pillar is multi-faceted. We must be flexible in what we can promote (different destinations, different seasons, different partners) as well as who we target (luxury travelers, culture seekers, outdoors enthusiasts).
Effective: But most of all, it must drive awareness and consideration of, and encourage travel to, Switzerland as a premier destination.
We concepted an immersive, 360 experience in collaboration with Limelight Studios in New York.
Switzerland is a country of vibrant, sensory experiences. This immersion would bring Switzerland to North American audiences by creating interactive visual, aural, aromatic, and tactile experiences. This allows potential visitors to gain hands on experience with what Switzerland has to offer, all while highlighting tourism partners in unique ways and positioning Switzerland at the forefront of the evolution of immersive technologies.
ROLES
Creative Direction
Art Direction
Media Strategy
Campaign Development
