CLIENT / PROJECT
Switzerland Tourism
Swiss Myths
500k
combined video views
12k+
sweepstakes entries
OVERVIEW
Americans tend to get a few things wrong about Switzerland: the national language isn’t “Swiss,” the typical diet isn’t just fondue, and the never-ending winter is entirely mythical. How could the tourism board show the real Switzerland?
We developed a seven-episode web series that explored—and debunked—common myths about the country, highlighting anything from its warmer weather to its variety of languages and flavors, supported by a 360º digital campaign (pre-roll videos, display banners, social media ads, and a sweepstakes). All in all, it developed a robust and real picture of Switzerland’s sights, seasons, and thrills.
ROLES
Creative Development
Video Production
Media Strategy
