CLIENT / PROJECT
Mojdehi Galvin Rego
Logo and Branding Development
OVERVIEW
When three accomplished attorneys, longtime colleagues at a major corporate law firm, decided to launch their own venture, they needed a brand that truly reflected their dynamic partnership. That's where SB&A came in.
We didn't just design a logo; we partnered with them to build a brand strategy from the ground up. We identified their unique strengths and positioned them as a "Smart-sized" legal firm – agile, expert, and deeply client-focused. And “All-In” to win for their clients. This foundational work helped us define their distinct identity, leading to compelling messaging and a powerful brand promise.
This comprehensive strategy document became the blueprint for everything that followed: the look, feel, and tone of their new brand. We developed a distinctive logo and a robust set of brand guidelines to ensure consistency across all touchpoints.
With the brand identity firmly established, we then turned our attention to their website. We meticulously crafted the architecture, developed engaging copy, and designed a user experience that captured the essence of their brand persona – compelling, professional, and intuitive.
The outcome? A powerful logo and a sophisticated website that genuinely embody the personality of their new law firm. More than just aesthetics, we established a clear set of brand principles that will guide their growth and evolution for years to come.
ROLES
Branding Development
Logo Design
Web Design
COLLABORATORS
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