CLIENT / PROJECT
KLM
How Blue Flies Green
20k
site visits in 3 weeks
94%
of visits to klm.com driven by microsite
OVERVIEW
KLM led the industry with eco-friendly initiatives, yet no one saw it as a sustainable airline. How could they highlight initiatives that were hiding in plain sight?
We created a microsite that transported fliers straight into KLM’s sustainable world. Step by step, an interactive infographic took users on a virtual tour that showed how the airline addresses environmental impact from takeoff to landing (& beyond).
ROLES
Creative Development
Event Production
Media Strategy
