CLIENT / PROJECT
CAIA
Next is Here Digital Campaign
3400%
return on investment
10-25%
more efficient registrations
OVERVIEW
CAIA is the premier alternative investment accreditation program in the world. They were looking for a partner to help generate enrollment for their bi-annual exam cycles. With a global target audience and modest budgets, we had to be highly efficient and effective with our campaign.
First we overhauled their creative look and feel. CAIA's existing creative was disjointed and complicated. We streamlined it down to bold colors and solid, simple shapes that gave CAIA a strong and trustworthy visual identity, and made them instantly recognizable amongst competitors.
Next, we had to find and convert candidates into enrollees. Here's how we did that.
ROLES
Digital Design
Web Development
Media Strategy, Planning & Buying
COLLABORATORS
Site Development:
Common Media
Paid Search: Sage Agency
Paid Social: Tamarind Agency
Case Study ↓
PROBLEM
CAIA is the leading alternative investment credential in the world. The need for knowledgeable and credentialed experts remains as important as ever, especially in an uncertain economy. How do we find and convert candidates as efficiently as possible?
SOLUTION
We concentrated our campaign to the vehicles where our audience was in the right mindset: Search and LinkedIn. Our creative was tailored to those most likely to convert: mid-to-lower funnel candidates. We also focused our efforts to only those geographies that were most successful in generating registrations.
RESULTS
Our short 3.5 month campaign generated nearly 2,000 registrations for the upcoming exam cycle:
→ registrations yielded a 3400% ROI
→ cost-per-Registration was 10-25% more efficient than past exam cycles