CLIENT / PROJECT
Beczak Environmental Education Center
Logo and Branding Development
OVERVIEW
Beczak Environmental Education Center provides education and advocacy for environmental conservation, preservation, and sustainability of the Hudson River, and its surrounding areas. Active in the community for over 30 years, the team at Beczak came to us for a full rebrand and website redesign.
Creating a brand for the Beczak Center meant straddling a few different needs: the new brand needed to positively express the natural environment it advocated for, resonate with all demographics of the community in Yonkers–in particular younger members, and act as a strong mark to represent the center to internal and external constituents alike.
The final brand mark is a distinct mix of elements from the river, palisades, and sun. It is approachable and warm, which sets it apart from other environmental organizations and makes it memorable for anyone who comes into contact with it.
While the mark itself is attention-grabbing and playful, the rest of the brand complements it with its simplicity. We developed a set of simple icons to represent the many facets of the organization and act as visual guides throughout printed and digital materials. The color palette, based in natural tones, has the saturation turned up and is used boldly in large blocks to create a feeling of vibrancy and optimism.
ROLES
Creative Direction
Branding Development
Logo Design
COLLABORATORS
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