CLIENT / PROJECT
Aberdeen
Postcards from Asia
OVERVIEW
How do you demonstrate "feet-on-the-ground" expertise in Asian markets when you can’t leave the office? That was the challenge for Aberdeen Investments. With a limited budget and no scope for location shoots, SB&A had to innovate.
The result was "Postcards from Asia," a series of two-minute vignettes that turned constraints into a signature style. By digitally animating stock imagery and weaving live financial data directly into the scenes, we created a rich, cinematic narrative. Each "postcard" balanced cultural immersion with complex economic insights, offering a unique window into the markets of India, Japan, Singapore, and Hong Kong.
This high-engagement series proved that you don’t need a massive film crew to tell a world-class story.
ROLES
Creative Development
Video Production
Media Strategy